Inception Agents
E-commerce
Every product search on ChatGPT is a sale you could be winning.
ChatGPT Instant Checkout is live with Target, Walmart, Etsy, and 1M+ Shopify merchants. Amazon Rufus drove $12B in sales last year. Copilot shoppers are 194% more likely to purchase. The storefront that agents understand best wins.
year-over-year growth in AI-assisted shopping
questions per week on ChatGPT
projected AI commerce market by 2030
of holiday shoppers used AI in 2025
The new buying journey
The search bar is no longer the starting point. The product page is no longer the destination. AI agents are compressing the entire purchase funnel into a single conversation.
How people used to shop
Google a product category
Click through 10 blue links
Browse product pages, compare tabs
Add to cart, checkout
Average time: 20+ minutes across multiple sessions.
How people shop now
"Hey ChatGPT, find me a wireless keyboard under $100"
Agent evaluates 50 products in seconds
Recommends 3 with reasoning
One-click checkout. Done.
Average time: under 2 minutes, one conversation.
From researcher to personal shopper
Without Inception Points, agents read your HTML like a tourist scanning a menu in a foreign language. They get the gist. They move on. With Inception Points, they browse your catalog like a concierge who knows the customer and your inventory.
Without Inception Points
Agent reads your homepage HTML
Forms a shallow impression
Generic mention — if you're lucky
The agent can't browse your catalog. Can't check sizes. Can't see what's on sale.
With Inception Points
Agent browses your full catalog by category
Filters by the customer's context — family, budget, occasion
Cross-references deals, reviews, availability
Recommends specific products with conviction
The agent becomes a personal shopper with full catalog access and customer context.
The agent already knows the customer is planning a beach vacation with two kids. Your Inception Points let it find the right swimwear, check if it's on sale, and verify the reviews — in a single pass.
Every agent shops differently
Each AI platform discovers, evaluates, and recommends products through a different process. A single optimization strategy does not cover them all.
ChatGPT
84M+ questions per week
Browses your site directly, checks product data, compares specifications, and now offers one-click checkout to US users. Instant Checkout is live with Target, Walmart, Etsy, and 1M+ Shopify merchants.
Copilot
194% more likely to purchase
Accesses catalog APIs directly and compares prices across merchants. Copilot shoppers experience 33% shorter buying journeys and 73% higher click-through rates than traditional search.
Amazon Rufus
300M active customers
Built into the Amazon app, Rufus assists customers with product discovery and comparison. Shoppers who interact with Rufus are 60% more likely to complete a purchase. It drove an estimated $12B in sales last year.
Google AI
Structured data first
Extracts JSON-LD structured data before reading HTML content. Powers AI Overviews and shopping experiences. Products with complete structured markup receive significantly higher visibility in AI-driven results.
Perplexity
92% trigger shopping results
Product queries on Perplexity trigger shopping-specific results 92% of the time. Its audience skews high-income and research-driven, making it a high-value channel for premium and considered-purchase products.
Grok
Real-time social sentiment
Weighs real-time social sentiment from X alongside product data. Prioritizes freshness and recency signals. The only major agent that checks llms.txt by default, making it a high-impact early optimization.
What we do for you
Give your products the best chance of being included — and well-positioned — in every agent's response.
Product Data Optimization
We structure your catalog data so every agent can parse it instantly. JSON-LD, schema markup, and machine-readable feeds generated from your existing product information.
Multi-Agent Coverage
Each platform has different requirements. We optimize for all six major AI shopping platforms simultaneously, so you are visible wherever customers ask.
Competitive Positioning
When an agent compares your product to alternatives, your structured data tells the complete story — features, pricing, reviews, and differentiators presented clearly.
Commerce Protocol Compliance
UCP (Google), ACP (OpenAI), and MCP (Anthropic) — three protocols, one integration. Spec-compliant manifests served from the edge so your products speak every agent's native language.
Agentic Traffic Analytics
Six-tab analytics dashboard with protocol attribution. Track which AI platforms drive traffic and purchases — broken down by agent, protocol, product, and revenue — so you know exactly where your AI-driven sales come from.
Continuous Learning
Every agent interaction teaches us what works. Our learning engine automatically adjusts how your products are presented based on what drives the most recommendations.
Inception Points
Your entire catalog becomes browsable by AI agents. Products, categories, deals, reviews — structured, filterable, and enriched with your brand voice. Agents don't just read your site. They shop it.
AI Enrichment
Every Inception Point gets expert context: recommendations, tips, honest limitations, and FAQ — written by Claude in your brand voice. The kind of nuance that turns a mention into a recommendation.
5 Platform Connectors
Shopify, BigCommerce, Salesforce Commerce Cloud, Adobe Commerce, and WooCommerce — connect via OAuth or API keys. Full catalog sync with webhooks, enterprise rate limiting, and circuit breaker reliability.
Agent Channel Management
Per-agent controls for 7 AI shopping agents. Toggle visibility, customize descriptions, and track traffic, conversions, and revenue per channel — ChatGPT, Claude, Gemini, Copilot, Perplexity, Grok, and Google AI Mode.
Agentic Commerce Score
A single 0-100 score that measures your store's readiness for AI commerce. Protocol compliance, data quality, and catalog coverage — with priority-ranked recommendations to improve.
Intent Graph Analytics
See what products agents evaluate most, which features drive recommendations, and where your pricing wins or loses. Real-time intent intelligence for your catalog.
AI Agent Engagement
Your agent answers product questions, compares options, and completes transactions — with full catalog context across all 7 AI shopping platforms.
Intent Targeted Re-activation
Turn AI shopping signals into conversions. Re-activate customers whose agents evaluated your products with intent-level precision targeting.
The honesty advantage
Agents reward honest data. Inflated claims get filtered.
AI agents are designed to detect inconsistencies. Cherry-picked comparisons, vague specifications, and inflated reviews are caught and penalized. Products with incomplete data get skipped entirely.
Complete, accurate product information converts better in AI-driven shopping because agents trust it enough to recommend it. Our honesty engine audits your product data for the patterns agents flag — and helps you fix them before they cost you a sale.
Specification completeness
Missing specs mean missing recommendations. Agents cannot recommend what they cannot evaluate.
Price and availability accuracy
Stale pricing or out-of-stock products erode agent trust. Real-time accuracy builds recommendation confidence.
Review and claim consistency
Agents cross-reference your claims against review data. Consistency between what you say and what customers say matters.
Structured data parity
Your JSON-LD must reflect your page content. Agents detect mismatches between structured data and visible text.
The Protocol Race
Three protocols. No single winner. You need all of them.
Google, OpenAI, and Anthropic each built their own commerce protocol. Shopify co-developed UCP but the other 4.5 million WooCommerce merchants and enterprise platforms have no native support. We're the translation layer.
UCP — Google
Universal Commerce Protocol. Powers Gemini shopping and Google AI Mode product experiences. Capability negotiation via /.well-known/ucp/negotiate.
ACP — OpenAI
Agent Commerce Protocol. Discovery, comparison, and checkout flows for ChatGPT. Powers Instant Checkout across 1M+ merchants.
MCP — Anthropic
Model Context Protocol. Structured tool calling for Claude. Product search, comparison, and checkout as native function calls.
Configure once. Spec-compliant manifests served from edge KV in under 5ms. Protocol health monitoring in the dashboard.
Intent Graph
See what shoppers are asking AI agents before they visit your store.
A customer tells ChatGPT they want wireless earbuds under $100 with good bass. That intent signal — budget, feature priority, product category — flows into your Intent Graph before the agent even loads your page.
Over time, your graph reveals which products agents evaluate most, which features drive recommendations, and where your pricing wins or loses against competitors.
Learn more →E-commerce Intent Distribution
E-commerce Agent
AI Agent
Your agent knows your catalog like your best salesperson.
When an AI agent evaluates your products, your Inception Agent has the full picture — every variant, every review, every competitive advantage. It answers product questions, compares options, and completes purchases.
Learn more →Intent Targeted Re-activation
The customer who asked AI for earbuds? Your targeted ad just closed the deal.
For the first time, re-activate AI shopping intent into conversions. The customer's agent evaluated your product. Now your intent-targeted ad reaches them at the moment of decision.
Learn more →E-commerce Re-activation
ChatGPT search: "wireless earbuds under $100"
Intent captured: $60-100 budget, bass priority
Ad: "Your top pick is 20% off this week"
Purchase — $89.99 attributed
5 Platform Connectors
Connect any store. Go live in minutes.
OAuth or API key — authenticate from the dashboard and your catalog syncs automatically. Webhooks keep everything fresh. Enterprise reliability patterns handle the rest.
Ready to win AI product recommendations?
Connect your store, activate commerce protocols, and start winning AI-driven sales. Five platforms supported. Three protocols. Seven agent channels.